LUSID's founder, Nicole Rosanwo, provided Strategic and Brand Advisory to the Founder & CEO of PRIME Strategy Inc. — a cross-industry strategic advisory and consulting company dedicated to helping brands and leaders thrive. The CEO was a previous VP of Strategic Planning at Suntrust (now Truist), a major Southeast bank valued at ~$199 billion in assets before its merger with BB&T.
When Nicole started working with PRIME Strategy, the CEO was looking to transition into a new phase in her entrepreneurial career and wanted to have the strategic team and brand power to help drive her company vision forward.
Nicole's work with PRIME Strategy helped her brand grow into a 6-figure business.
From Nicole:
"During my time with PRIME, my work was comprehensive. I provided: Strategic Advisory, Management Consulting, Brand Strategy, Brand Identity Creation, Brand Management, Service & Product Development, Strategic Event Execution Services, & Video And Podcast Production services to the company.
I advised on PRIME Strategy’s —
1. Company mission and vision, business model & the overall business strategies for all of its products & services.
2. I consulted on PRIME Strategy’s client engagements and its strategic event production for its clients’ initiatives (for example — we established a strategic forum for a client group of 80+ business owners of an iconic brand each operating multi-million dollar businesses).
3. I advised PRIME Strategy on Brand Strategy, Brand Identity Design, & Their Overall Brand and Customer Experience.
4. I worked with them on developing a new line of business focused on leadership development and consulted them on Product Development & Product Visual Identity Design (this included transforming its in-person Leadership Development Workshops and relaunching them as PRIME Strategy's Online Leadership Development Program and Online Community. This work also included designing the program's website, community content, & swag gear).
5. I advised PRIME Strategy as a Producer and served as Director, Cinematographer, & Editor of its Leadership Development Program’s branded video content.
6. I served as A Producer and Editor for a podcast created by PRIME's CEO for one of its client groups and their employees participating in PRIME Strategy's Leadership Development Program. The purpose of the podcast was to help coach them through crisis management and offer support during the COVID-19 Pandemic.
7. Lastly, I provided execution services for PRIME's strategic events developed for its clients.
PRIME Strategy's vision has had great impact on their clients’ businesses and has transformed many of its clients’ lives. LUSID is proud to have partnered with the founder and company to help deliver their form of excellence!"
